Key definitions
- Pharmacology: the study of the manner in which the function of living tissues and organs is modified by chemical substances
- Pharmacology: what a drug does to the body
- Pharmacokinetics: what the body does to a drug
- Drug: any single synthetic or natural substance of known structure used in the treatment, prevention or diagnosis of disease
- Medicine: chemical preparation containing one or more drugs; therapeutic effect
- Selectivity: the ability of a drug to distinguish between different molecular targets within the body
Agonists and antagonists
- Agonist: drug that binds to a receptor to produce a cellular response
- Temporarily activate receptors by producing a conformational change
- Possess affinity and efficacy
- Affinity: strength of association between ligand and receptor (binding)
- Efficacy: ability of an agonist to evoke a cellular response (activation)
- Antagonist: drug that reduces, or blocks, the actions of an agonist by binding to the same receptor – do not activate them
- Possess affinity but lack efficacy
Potency and efficacy
- Potency: amount of drug required to produce a desired effect
- Efficacy: maximum response achievable from drug

EC50
- Concentration of agonist that elicits half maximal effect
- Easy to see using semi-logarithmic plot of concentration vs. effect - sigmoidal relationship
Competitive and non-competitive antagonism